MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as established television models, relying on fixed air times via satellite. In contrast, digital services operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and streami